Ancillary Task: Newspaper Advertisement

Ancillary Task Research: Newspaper Advertisement

For my second ancillary task I chose to create an advertisement which would appear in the newspaper. The type of newspaper which featured my advertisement I felt was essential as the demographics from both my advertisement and newspaper needed to match. I conducted some research to see which newspaper had the youngest audience. From my findings I found that the Guardian, The Sun and The Mirror are the newspapers with the youngest audience, therefore I made the decision to feature my advertisement in The Sun Newspaper; this is with hope that the demographics for the documentary will be reading the newspaper. 

I continued to conduct research before creating my piece by researching existing posters for television shows. There were a number of aspects which occurred in each poster therefore I felt was necessary to include in mine ignored to make it look authentic. In each poster I have looked out there is minimal text used in each, only essential information is shown, this includes the title, the day/time of release and the channel in which it is broadcasted on. The use of minimal text means the focus isn't taken away from the advertisement itself. From my research I have also found that the majority of posters contain an image of the main star(s) which can also be a strong advertisement technique as it can enhance popularity/interest in the show if they see a familiar face starring. One other technique I saw used was quotations from the show e.g. Breaking Bad used "CALL ME HEISENBURG". I felt these three techniques would help me to produce a successful outcome. One other aspect which I wanted to include with a film reel of images, I found this when researching for my double page spread however made the decision not to not include one as it didn't fit my theme. I think this particular aspect will look effective on a poster as it would introduce to the audience who Emma Custis is and what she does.

Ancillary Task: Double Page Spread

Ancillary Task Research: Double Page Spread

For my first ancillary task I have made the decision to create a double page spread which would appear in a newspaper about my documentary and the star herself. Before creating my double page spread I had to ensure I had done initial research of existing media pieces. This meant researching online on search engines such as google and looking at real articles from magazines. I made the final decision to set up an interview/photo shoot style page which included quotes from what the interviewee herself said. From my research which I conducted I found a number of points which I wished to include in my own, which made it successful. Below are three articles which I looked at particularly in detail and highlighted aspects of their work which I plan to use in my own. This included larger font at the beginning of the text, a portrait image taking up 1 side of the page, the use of different fonts for the title etc.

 

Final Cut Production

Production Update

Today I continued to edit my production at this stage the majority of the editing had been done and I just had to spend time perfecting each clip. This included adjusting the sound levels making sure that the non-diegetic and diegetic sound was balanced and all speech was clear and easy to understand. I done this by adjusting the sound levels on each individual clip. At this point it was evident that my 'Voice of God' voiceover was too quiet as it failed to sound loud enough even when the volume was maximised. To solve this I re-recorded my voiceover. When I previously went to record my voiceover I was certain I was certain a males voice would suit better than a females however when re filming I made the decision to use a females voice. This appeared to be more enthusiastic making the documentary appear as more authentic. Once this was edited I exported my production ready to present on Friday.

Below is my newly recording voiceover:

Production Update

Today I filmed a short interview of Emma in the car. I wanted for it to appear Emma was on the way to an appearance. Here I asked her to discuss with the audience the bane of travelling although it is an essential part to her career. I plan to edit this footage with the videos of roads which I previously filmed. I felt it was important to add this aspect into the documentary as it portrays Emma to still be a normal girl although she has a successful music career. In addition I also took this opportunity to film more establishing shots of the road from a different angle to previously; this time I filmed the shots from the side of the car opposed to straight on. This means I am slightly ahead of schedule.