Evaluation Question 4

The age category for our target audience we are aiming at is teenagers-young adults (age 15-25). We made the decision to rate our film age appropriate age 15 due to scenes of possible violence and strong language. By placing our rating at 15 gives our film the opportunity to become more prosperous due to the fact it widens the market and gives our film the chance to gain a high viewer count and high popularity. The primary audience we looked at were both males and females however specifically looking at males. Due to the fact the main characters are both males therefore viewers may find it easier to relate to/understand. From research it is also seen that it is males who are drawn to thrillers this can be seen as they are the sex that commonly play video games which contain ‘thrilling nature’ such as grand theft auto and call of duty. We chose no specific ethnicity /social group to target our film at as we believed that our film would appear as interesting to all different types of people for example people who are considered as ‘chavs’ ‘nerds’ etc.

The secondary audience of this film would be people who watch this film with the primary audience; therefore in this case it might be girlfriends, friends or in some cases family members who are interested in the film from word of the youth.  I feel that we are targeting people under the C1 and C2 category asteenagers of 15+ don’t tend to have a substantial income and cinema is a low-priced place to go if you have a part time job. The money they earn can be spent on leisure and not for responsibilities that adults may have for example paying for bills/mortgages. I believe C1 and C2 are appropriate categories as the film may realise merchandise/commercial products which would boost the marketing of the film, meaning it is more associated with the target audience as it would appeal to them. I believe that our target audience would have common interests for example play sport, watch television and socialise with friends. By pursuing our film at teenagers who have collective interests would hopefully enhance the popularity of our film as it’s more likely to be enjoyable for all the demographics in the specific category.